As a business or organization, odds are you put a lot of thought into your brand identity. You likely hired a designer, marketing firm and spent more time than you may care to admit designing your business cards around your new logo. So, a few years later, you may be hesitant to undergo a rebrand.
Relax. We are here to tell you it doesn't have to be painful or consume you. Rebrands are important in order to reflect where you are in your journey as an organization, and where you are headed.
If you are thinking about updating your brand and telling your best story, here are three tips to stay focused and begin your journey.
1. Evaluate Your Successes + Failures
Every rebrand should start with a good audit. Are you following your mission statement? Have you achieved any part of your vision? Did you start out with one objective but changed course to meet new, emerging demands? These are all vital questions you should be asking yourself, and your team, so that as you plan for the future you can build upon your growth and learn from your difficulties.
2. Bring Others Into the Conversation
Don't go into this process alone. If you are selling a product or offering a service, you need to have a pulse on those around you. Your team, your tribe and the community in which you serve are all an important part of the process. True growth happens when you collaborate, so don't skip this important step. Outside perspectives are good to help you see blind spots and anticipate for future growth.
3. Look for a Full Service Team
As a leader within your organization or business, you already have a full time job on top of your daily responsibilities. When considering a rebrand, look for a full service team who can help tell your best story from start to finish. Sure, your logo may need to be updated or your website needs to be improved, but look for a firm that includes all of your needs, not just some.
Let the professionals handle the logistics and minutia while you stay focused on your mission. When you hire the best, you won't have to sweat the details. Want to learn more about rebrands and how we can help? Click below to see a portfolio of our results.
Stefani Drake is the Lead Strategist + Founder of Drake Strategies. Stefani has over a decade of experience working in the US government, international NGO space and with domestic + international nonprofits. Currently on the UNDP's Roster of Communication Experts in Subsaharan Africa, Stefani is an analytical thinker and thoughtful storyteller who works with nonprofits to define who they are, elevate their influence and broaden their impact through strategic communications. Stefani lives in Charleston, South Carolina with her husband, twin girls and rescue dog.