We all know the importance of social media in today’s society where everyone has a gadget in their hand or sits in front of one all day. The challenge arises when you’re developing a strategy for reaching your followers and in turn reaching your goals. Here are my top four tips for making social media work FOR you:
- Increase your engagement. Social media platforms are not megaphones; they’re telephones. Though each platform differs from the others, they’re all here to foster conversation. If you use social media just to blast out messages without engaging with responses, you’re not going to reap all of their benefits. Of course you want to post across all of your channels regularly, but also make sure you read and respond to all those comments and likes.
- Treat your followers like your friends – hang out with them! You don’t just hang out with your friends at your house, right? You hang out with them at their houses, at restaurants, and other places. You should view social media interaction in the same way. Don’t just hang out with your followers on your pages; leave comments and likes on THEIR platforms, or maybe reply to comments they’ve left on social media pages of companies/people you mutually follow. Not only does it show you care, but it shows you care MORE than most social media users.
- Plan ahead and save your sanity. It can be really tedious to log on to each and every single one of your social media platforms (of which you SHOULD have many!) to post each and every day. Thanks to modern technology, you don’t have to! There are a number of social media scheduling apps and tools you can use (many of them free!) to schedule out your social media posts in advance, so that you can save time and sanity on posting. (However, don’t forget to log on to engage!) One point that’s worth mentioning, though – be aware of current events when you schedule posts out. Lots of companies have looked really insensitive and foolish by letting their scheduled posts fly when national tragedies happen. Be sure to keep your eyes on the news, and pause your scheduled posts when necessary to avoid any social media faux pas.
- Have fun with it! Don’t forget that, in all of your hard work toward strategizing, social media is meant to be FUN! Don’t be afraid to let your hair down a little bit and let those emojis fly.
Katie Reeves is owner of ktcreative, a Boutique Marketing Agency in Tallahassee, Florida. She specializes in graphic design, printed collateral, marketing consulting, social media management and promotional products. She flexes her creative muscles every day as a mom-preneur and mother of three. She is married to her sweetheart, Mark, and lives in Tallahassee, Florida.